My favorite projects from my time at idfive

Awards & Recognitions

Awards have started to pour in, and I’m beaming with pride! Keep an eye out for further updates.

  • Aims Community College wanted us to create a heart-warming, chest-thumping, and award-winning video, and we delivered. I worked on scripting for this video and couldn’t be happier about how everything came together. Check out the blurb and video!

Chase Brexton 2022 Six Virtual Gala

We created digital advertising to promote the 2022 Chase Brexton Gala, where they hosted a production of the wildly successful play Six. Assets for this fundraising event ranged from social media advertising, display ads, Google remarketing ads, and OOH banner ads.

Copywriting: Mónica Rodríguez-Pérez and Benjamin Johnson
Design: Bryan Burke and Christian Mortlock
Creative Direction: Kathe Flynn

Chase Brexton Health Care For EVERYbody Awareness Campaign

We created a general awareness campaign to increase awareness of the various healthcare services Chase Brexton Health Care provides in Maryland. We made two concepts and developed assets of the selected campaign concept. Assets included social media advertising, display ads, Google remarketing ads, a magazine spread, and OOH banner ads.

Copywriting: Mónica Rodríguez-Pérez
Design: Bryan Burke and Geoffrey Silvis
Creative Direction: Kathe Flynn

Maryland Applied Graduate Engineering Lead Generation

We created digital advertising to increase enrollment numbers for the University of Maryland’s Graduate Engineering school. We created two concepts and developed social media advertising, display ads, Google remarketing ads, and OOH banner ads from the selected concept. This was one of the first big projects that I worked on during my time at idfive.

Copywriting: Mónica Rodríguez-Pérez, Benjamin Johnson and Peter Toran
Design: Cortney Marshall and Christian Mortlock
Creative Direction: Kathe Flynn
Creative Strategy: Caitlin Currey

University of Hartford Take UHart With You Awareness Campaign

We created digital advertising to increase awareness of the University of Hartford’s online graduate programs. We created two concepts and developed assets of the selected campaign concept. Assets included paid social media advertising, paid display ads, radio ads, dynamic search ads, program-specific landing pages, and Google remarketing ads.

Copywriting: Mónica Rodríguez-Pérez
Design: Sarah Yalov, Bryan Burke and Geoffrey Silvis
Creative Direction: Kathe Flynn

Aims Community College Viewbook and Brochure

We created a viewbook and brochure to increase enrollment numbers for Aims Community College, which we then translated for their Spanish-speaking audience. This was one of the first big translation projects I worked on at idfive, which led to more translation work for this and other clients.

Copywriting: Benjamin Johnson and Peter Toran
Translation: Mónica Rodríguez-Pérez
Design: Cortney Marshall and Sarah Yalov
Creative Direction: Kathe Flynn

idfive Thought Leadership blogs

Here’s a collection of my favorite blog posts that I’ve written for the idfive blog.

  • A blog post detailing the importance of selecting the correct term when creating your marketing efforts for Hispanic Heritage Month.

  • A blog post showcasing tips on ensuring your website’s design and UX are optimized for various languages.

  • A blog post showcasing tips on making the most of an FAQ page for our nonprofit and higher education clients.

  • A blog post providing tips on how to create campaigns that are diverse as well as culturally and socially aware.

  • A blog post providing tips on how to revamp and refresh your SEO and content strategy.

  • A blog post talking about the nuances and witchcraft translators weave into your content.

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